Do more of what matters to you. Today.
Double your Productivity.
Enjoy the Journey.
Productivity Lab is a community of ambitious entrepreneurs, creators and professionals.
Join the Lab and we'll help you double your productivity, focus and consistency in your work and life, so you can do more of what matters to you, while enjoying the journey along the way.
"As someone who works from home and can often be distracted, this is exactly what I needed to stay accountable. I would recommend Productivity Lab to ANYONE needing a bit of accountability in staying focused and accomplishing their goals."
Robert Rodriguez
Productivity Lab Member
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"Everything taught in the Life Productivity System has helped me refine my goals and actually align myself with the person I want to be. I feel confident I can accomplish my goals quickly. And my freelance income is rising, so the community is paying for itself."
Anna Foley Simmons
Productivity Lab Member
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"I've seen a dramatic improvement in my life thanks to Productivity Lab! The structure & accountability have helped me prioritize and take action on what matters most. I'm more mindful of my time, and have noticed a significant improvement in my work quality."
Salman Ali
Productivity Lab Member
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The Reason Your
Productivity System
Hasn't Worked
Let's be brutally honest: there’s a tonne of productivity advice out there, but you still find yourself drowning in work, overwhelmed by tasks, and drained at the end of each day.
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Why?
...because the typical “productivity hacks" don't really solve the problem. In fact, they often make it worse.
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Your incessant drive...
...to get more done robs you of the time and energy for the things that truly matter. And while you’re grinding away using a productivity technique that doesn’t suit you, your personal and professional life suffers.
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We’ve all been there...
...Your friends get relegated to rushed texts.
… You mentally check out when you’re working, uninspired by the daily ritual of sitting in front of your computer all day, every day, making little to no progress..
… And the side hustle or creative business you’re so passionate about begins to stagnate - or is constantly put on the back burner - due to a lack of clear direction, a chaotic calendar, and a sense of isolation because nobody else in your circle truly understands your entrepreneurial ambitions.
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The bottom line...
... is that your current approach to productivity is making you feel drained and isolated rather than energised and supported
In particular,
you're getting trapped in:
The Productivity Maze
You've read the books, downloaded the apps, watched the YouTube videos, and maybe even attended a seminar or two. You know you should be setting goals, finding time for deep work, and implementing a regular habit of weekly, monthly and quarterly reviews.
But, despite your best efforts, you're still stuck in the same cycles of inefficiency and procrastination.
Pseudo-Productivity
You're busy. In fact, you're really busy. But busy doing what? If you're honest, you know you're spending most of your time on tasks that don't really matter in the long run.
You're caught up in 'urgent' matters and losing sight of what's truly important for your business, creative, or professional ambitions.
The Overwhelm Spiral
With every passing day, your to-do list grows longer and your energy levels seem to deplete at an alarming rate. By the time you’ve finished your chores, checked off your admin, and pushed through the boring stuff you ‘have to’ do, you're too exhausted to spend time on the things you really care about.
Gradually you feel more stressed, more burnt out, and more behind on where you want to be.
And the more you try to get more done, be more disciplined,
and focus on the work in front of you, the harder it seems to get.
Productivity feels like a never-ending, lonely, and uphill battle.
A battle where your effort isn’t translating into the most important goal in life:
A happier, more fulfilled you. With more time to do what truly matters.
How Feel-Good Productivity
Helped Me Build
a Life I Love
Hey there — if we haven't met yet, I'm Ali 👋
5.84m followers
Productivity Expert
A few years ago, when I first started on my entrepreneurial journey, I shared all of these frustrations.
I was working full-time as a Junior Doctor, putting in 50-60 hour shifts every week in the hospital. I’d then spend my evenings, weekends and days off working on my YouTube channel and my business. I was working hard, making little progress, and had no close-knit circle of friends who shared similar interests or ambitions to me.
It was pretty depressing.
Some days I’d feel a burst of motivation to make a video or to work on my digital products. But most days, I’d feel drained, unmotivated, and alone when I got home from the day job.
I knew that if my life continued like this I’d lose friends, lose sight of my goals, and begin to hate the life I’d been working so hard to build.
Everything changed when I stumbled into the philosophy of Feel-Good Productivity - the idea that when we make our work actually feel good, it makes us more energised, creative and productive.
12 months later, I’d managed to grow my YouTube channel to over 1 million subscribers, built a thriving business generating over $1 million, and rekindled an active social life with my friends and family.
Earlier this year, I published a bestselling book on this topic (which has now been translated into 34+ languages and is sold all around the world). In that book, I talk about the 3 Ps that transformed my own productivity by making work energising and fun. It all comes down to:
Play. Power. People.
The Secret to
Sustainable Productivity
Play. Power. People.
You see, it’s easy to fall into the trap of thinking, like I had done, that if you want to be productive you have to do more, work harder, and be more disciplined.
Or think that productivity has to be this exhausting, never-ending grind.
But, after dedicating tens of thousands of hours to researching, reading, and writing about productivity - and investing over half a million dollars in courses and coaches - I’ve realised that the traditional approach to productivity is fundamentally flawed.
The truth is, productivity isn’t about working harder, powering through endless tasks, glorifying busyness, or being more disciplined.
The secret is to make our work feel good.
And, ultimately work feels-good when we incorporate play, power, and people into it. It’s this feel-good factor, then, that makes us more productive.
Introducing: Productivity GPS
Play
Approaching work with a sense of play.
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Power
Feeling empowered in all aspects of life.
Goalkeep Doc:
My 3-5 major moves
90 Day Plan:
My dream quarter
Ideal Week:
My repeatable routine
People
Spending more time with uplifting and like-minded people.
This is why I created Productivity Lab - to provide a space and community that allows us to effortlessly combines all three of these things into our daily lives.
Play, through regular challenges, experiments, and group co-working sessions in our Focus Labs
Power through the Life Productivity System Handbook, regular reflection workshops, and sharing community wins.
And People —which is arguably the most powerful —by bringing motivated and ambitious individuals together so that we can all do more of what matters to us, while making friends along the way.
Having people around us working towards similar goals is the most streamlined way for us to feel more energised and literally boosts our overall productivity and creativity.
It's what I've found key to my success over recent years and it's why we're now building a community supported by a team of incredible productivity coaches that will solve the problem that so many of us are struggling with on a daily basis.
Here’s what you get when you join the lab
By joining the lab you gain access to a thriving community and the experience of our incredible productivity coaches designed to transmute your productivity into playful progress.
Here’s a sneak peek into the suite of things that await you:
Weekly, monthly, and quarterly review & reflection workshops to help embed lasting changes. You’ll reflect on your progress, celebrate your wins and learnings, and figure out your most important outcomes to work towards next.
Regular sessions with productivity experts, successful entrepreneurs, and specialists in various fields to share their insights, strategies, and tips for optimising your work and life.
Access to productivity coaches who can provide tailored advice and support within our community spaces. Feel free to discuss your progress, your goals, and identify areas for improvement.
Daily, live deep-work focus sessions designed to boost motivation and focus, accessible for all the major time zones across the world. These are facilitated by one of our productivity coaches every single working day, and sometimes on weekends too.
Feel free to swipe for more!
...psst feel free to use the arrow keys!
But, that's not all...
As a member of Productivity Lab you’ll also get access to the Life Productivity System Handbook — a self-paced productivity programme, where you’ll learn everything you need to know to build your own simple, effective productivity system.
Plus, you’ll be able to measure your progress using your personal Productivity Catalyst (which, on average, has shown members double their productivity within the first three months of joining the Lab).
This is what the system looks like:
Modules 1 - 2
The Life Productivity System
Understand and explore the fundamentals of the Life Productivity System, including what it means to have a Focus Hour. By the end of the first two weeks, you’ll not only have a solid understanding of what it takes to optimise your productivity, but also how to effectively assess your own productivity baseline (which we’ll then use to measure how your productivity improves over time).
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Modules 3 - 4
Joyful Day Spotlight
We’ll then walk through the five key skills to having a Joyful Day: Align, Focus, Recharge, Reflect, and Organise. You’ll learn what constitutes a Joyful Day and learn the core components of a fulfilling morning ritual, effective evening shutdown, and a Balanced Week. You’ll also be given a framework on how to experiment with different routines to identify your ideal morning and evening rituals, setting the stage for days filled with joyful productivity.
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If someone were to ask you “What’s the vision you have for your work and for your life?”, would you be able to answer? In this week, you’ll be guided through the significance of having a clear vision and direction, how it sustains motivation and ensures alignment with your personal and professional goals. Together, we’ll explore the steps to articulate your own Life Vision, helping you to discover what truly matters to you. You’ll discover how to empower yourself to pursue your goals with a renewed focus and clarity.
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Modules 6 - 7
Goal Setting
Now you have a clear understanding of your life vision, the next step is to integrate these insights into your daily life. So, in this part of the programme, you’ll be guided through the process of embedding your vision and goals into your productivity system. You'll learn how to align your long-term aspirations with actionable steps by setting ‘Annual Goals’ and 'Quarterly Quests'. Plus, you’ll be given the tools to translate your overarching goals into structured, achievable objectives, ensuring that every day, week, month and quarter is a positive step towards fulfilling your life vision.
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Modules 8 - 10
The Inner Game of Productivity
Then, we’ll walk through the five key inner game components that influence our productivity: Mindset, Motivation, Emotion, Confidence, and Wellness. You’ll spend time journaling to explore ways to influence your productivity from within, how to recharge effectively and discover strategies for improving your internal drivers of productivity. By the end, you’ll be equipped with the tools to sustainably boost your productivity by cultivating a stronger, more adaptive inner game. Plus, you’ll have a much improved method of organising your life, projects, and tasks so you always feel in control.
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Modules 11 - 12
Review & Integration
Finally, we’ll explore the importance of ‘space’ in an effective productivity system, before bringing everything together by reviewing all the concepts & strategies we’ve built over the previous 10 weeks. This will be your opportunity to assess your progress and reflect on how well you’ve integrated the techniques into your daily routines. You’ll also discover what’s next in your journey within Productivity Lab, have a clearer perspective on how far you've come and an inspired vision for where you can go next.
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"Productivity Lab has ben a huge game changer for me. I've tried pretty much every productivity system out there, but Ali's simple, fresh, and comprehensive approach has been the only thing that has worked"
James Grossi
Producivity Lab Member
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"Productivity Lab has given me some really useful systems for understand and defining my dreams, as well as creating the structured approach to get from where I am now to where I want to be"
Tyeen Taylor
Producivity Lab Member
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"Productivity Lab has far exceeded my expectations in terms of the quality of its courses, events, and community. If you’re thinking even a little about trying it, highly recommend going for it!"
Private Equity Professional
Productivity Lab Member
⭐ ⭐ ⭐ ⭐ ⭐
"Productivity Lab is honestly the most effective and enjoyable membership I've ever experienced related to goal setting, personal development, and productivity."
Mike Silver
Producivity Lab Member
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"Productivity lab and specifically daily focus labs have been instrumental in improving my productivity and keeping me focused on my most important tasks"
Maria
Producivity Lab Member
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"I love Productivity Lab and the community in it! Ali and his team has build something truly special! There is so much good stuff in here, and it's without a doubt a steal at (almost) any price"
Svend Oldenburg
Productivity Lab Member
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Pricing
Productivity Lab is an annual membership that’ll help you double your productivity, focus and consistency, while enjoying the journey along the way.
Productivity Package 1
Purchase Jumpstart
YOU'LL GET ACCESS TO...
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The Feel-Good Productivity Curriculum
A 5 week drip-fed curriculum with over 7+ hours of material teaching you everything you need to know about productivity and helping you to do more of what matters to you, without feeling stressed or burnt-out.
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Lifetime Access
Lifetime access to all the course material so as you begin building your own productivity system, there’ll always be useful information and insights you can benefit from every step of the way.
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The Productivity Power List
You’ll learn my favourite 50 productivity tips that weren’t covered during the course itself, which you can plug-and-play in your own life so you have a framework for getting work done whatever the situation in front of you.
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Regular Updates
We’ll be constantly updating and adding to the course, with new stuff dropping every month sharing the latest information, tools, and resources to help you with your productivity.
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Our FGP Playbook
This is a 50+ information pack that gives you a written summary of the course lessons, giving you another way to consume the course content.
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Our FGP Workbook
This is a 50+ page digital supplement to the course which breaks down each of the lessons into exercises you can use to really consolidate the learnings into actions that will supercharge your growth.
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Productivity Vault
Access X+ hours of exclusive interviews and recordings with productivity experts that are normally exclusive to our community helping you to get alternative perspectives on vision setting, goal creation, and habit building.
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Exclusive Bonuses
Just for fun, we’re bundling in a bunch of incredible bonuses too. See below.
YOU'LL GET ACCESS TO...
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Everything in Jumpstart
All the perks from our first productivity package.
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The Action Academy
Enjoy 1 year access to our exclusive Action Academy, where you'll benefit from 👇
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The ‘Action Academy’ Community
An online space where you can discuss the course content, share your progress, ask questions, discover more productivity resources, and network with like-minded individuals.
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Weekly Blueprint and Reflection Workshops
In these live, guided sessions, you'll map out your upcoming week step-by-step. This format encourages accountability and establishes a consistent rhythm for your work.
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Monthly Goals and Overview Workshops
In these live, guided sessions, you'll analyse your achievements from last month and create a clear vision for the month ahead. Ideal for those who appreciate a more panoramic perspective on productivity.
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Quarterly Alignment and Assessment Workshops
In these live, guided sessions, you’ll build a clear picture of how aligned you are with your life vision and the actions you need to take to bring you closer to those goals moving forward.
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Annual Review and Plan Workshops
In these live, guided sessions, you’ll get a 360-degree review of your achievements from the year before and a forward-looking plan for the year to come, giving you a comprehensive roadmap for long-term success.
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Daily Power Hour
A focused hour for productivity where you’ll join a group of motivated and ambitious people looking to kick-start their day with purpose and accountability.
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Accountability Pods
Partner with other people from the Action Academy (either in small groups or 1:1) through our accountability programme. We’ll help you to find the right person or the right group to give you the support, encouragement, perspective and accountability to take your productivity to the next level.
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Community Newsletter
A weekly or monthly roundup of community highlights, upcoming events, and additional productivity tips, delivered straight to your inbox.
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The Tool Vault
A collaborative, community-driven list of recommended tools, apps, and resources.
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Early Access to Live Workshops
We occasionally run live 2-day productivity workshops across the world, and we’ll give you early access to register for the event (and other fun, exclusive bonuses). Read more here:
YOU'LL GET ACCESS TO...
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Life Productivity System
You’ll have access to a self-paced programme, where you’ll learn everything you need to know to build your own simple, effective productivity system.
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Daily Focus Labs
Join daily live, guided deep work focus sessions on Zoom that turn your goals into reality, faster and with more joy. These are facilitated by our coaches every single working day, and sometimes on weekends too.
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Weekly Reflection Rituals
Join our weekly, monthly, and quarterly guided reflection sessions to help you reflect on your work and life, and to set goals that refine your focus and direction.
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Monthly Expert Workshops
Monthly workshops from experts in productivity, motivation, goal-setting and more.
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Build the community with us
You’re among the first to get access to the Lab, and we’re hoping to build it alongside you based on your feedback and requests. We want to build the Lab into a thriving community that helps members get tangible results in their work and life, while having fun along the way. We’re investing a lot of resources into it, and with your suggestions, hope to make it absolutely incredible.
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And much, much more
Productivity coaches, resource library, monthly challenges, and regular office hours.
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Our 30-Day Money-Back Promise
If you join the Lab and for whatever reason aren’t 100% happy with your experience, drop us an email (within 30 days of purchasing) and we’ll happily refund your entire payment. No questions asked :)
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Bonuses
You’ll also get FREE access to…
4x Free Bonus Courses
Free access to a bunch of free courses, live events, and other resources that help you to build a life you love.
Creator Productivity
The Workflow module of my Creatorpreneur course aimed at creators to help them improve their creativity and output. Build systems to reduce friction, increase throughput, and optimise the quality and quantity of what you produce.
Huge PTYA Discount
As a member of the Lab you get 50% off joining the Part-Time YouTuber Academy - the ultimate self-paced online course that teaches you everything you need to know to grow on YouTube.
But, this system isn't for everyone...
Upfront disclaimer: this community may not be for you.
The truth is that building an effective productivity system requires work, only improves with time, and requires you to have regular open & honest conversations with yourself.
In particular, this system
isn't for you if:
You’re not ticking the basics like sleep, nutrition, and exercise
Anyone who wants to be more productive needs to begin by laying a solid foundation for self development. If you’re struggling with these basics, the system isn’t going to magically solve your productivity woes.
You're after a magic bullet that'll solve everything overnight
No system - even this one - can make you an overnight productivity guru. True productivity is a journey, not a destination. It demands consistent effort, strategic planning, and a commitment to iterative growth.
Day 1 • Goals, Plan, Review
March • System Review
90 Days: Everything has been going incredibly well; I just need calibration on..
February • 5 Week Plan
This week focuses on defining the single most important metric for each..
January • Setting Goals
This week focuses on defining the single most important metric for each..
You’re not keen on turning up to the sessions.
Productivity isn't a 'set it and forget it' kind of deal. It’s like a garden that needs regular tending. If you're not willing to roll up your sleeves and spend a bit of time each week assessing how you're doing, recalibrating your goals, and setting aside time for deep work, then the system will fail.
Ultimately, this community is designed to be a powerful tool for those who are serious about improving their productivity. It’s an investment in ongoing growth and personal effectiveness. But, like any tool, its effectiveness depends on you.
So, if you have your fundamentals in check, are willing to put in consistent effort, and keep turning up to the sessions, your life will change.
It doesn’t matter if you’re a student dealing with tight deadlines, a creator with a never-ending to-do list, or an entrepreneur juggling business commitments, the community offers you a system that’s flexible, adaptable, and effective to work for you.
The end goal is to help you do more of what matters to you, while enjoying the journey along the way.
So, if that’s the future you’re working towards, then we’d love to welcome you to the Lab.
